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Free of cost online advertisements and resources
There are plenty of ways to advertise online and there are
also some methods which do not cost you anything and prove to be highly
effective in bringing traffic to your website. Some of these free methods are
as follows.
Search Engine Optimization:
In one sense, SEO is free of cost advertising because once
it is built into your site, you do not have to spend a dime and you will
receive hits from the search engines. As long as you implement site
optimization when your site is under construction by your web developer, you
will not incur further cost for this method of increasing traffic. Further, the
content needs to be optimized at the outset as well and this will allow better
search engine rankings for your site. Once both these aspects are built in, you
would not be required to spend more on SEO for a while.
Affiliate marketing:
Many people consider affiliate marketing a source of free of
cost online advertising. This is partially true because under an affiliate
marketing scheme, you do not need to pay anything for your site to be
advertised on another site until a visitor clicks on the ad and buys something
from you. The other retailer will then receive a pre-decided commission amount
from you but nothing in case the sale is not completed. This allows you to
select which sites to be featured on and also ensures that you never pay unless
there is a sale from your online business.
Articles in E-magazines:
A number of e-magazines also feature articles that may
mention your site’s name. This is usually the case once you are a little more
established but can happen even before that. If you can build links with
writers doing research on your type of business, they can mention you subtly in
subscription based magazines online. This is great free of cost advertising for
your site.
Forums:
One popular method is to encourage your previous customers
to join online forums that discuss products or services like the ones your site
sells. They can relate their working experience with your site and can help to
drive traffic to your online business. They can think of it as a review that
they are leaving for your good work and this is equally likely to show up in
search engines as other types of content. It is a great word of mouth, free of
cost method of advertising for you as long as you have satisfied customers.
Pay per click:
Another form of low cost marketing is pay per click which allows
you to list on portals and sites, some of which are directories, and it is
their job to get good search engine rankings. You pay nothing until a visitor
clicks on your site link. This means that you pay a small amount per visitor.
This can be useful initially to drive the right traffic to your website. In a
way, this type of advertising is also considered free of cost, because you need
to pay only when you have secured traffic to your site.
