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Custom printing options and advantages
Custom printing has become very accessible to many. Different advancements in technology has allowed creating custom prints to be easy to do and more affordable to produce. Digital printing also gives you more options that you can do with your custom prints. You can now produce prints that are more personalized in the way that they look.
What is custom printing?
Let’s first discuss what custom prints are and how they are made. Basic customization of prints starts with using different materials that the printing company offers. You choose and pick the materials that you want in order to create prints that you can uniquely call your own. For example, you can choose different substrates when printing your materials. paper is the most commonly used substrate, but if you want to stand out, you can choose vinyl or artist canvass.
Other customization options that you can use are:
• Type of color printing – the standard for prints is full color printing. However, you can use single color or two color printing if you want to.
• Different inks – there are also different custom inks that you can use. Pantone colors, metallic inks and pearl inks are just some of the examples of inks that you can use.
• Die cutting – die cutting is used to cut your materials into different shapes and sizes depending on your performance.
These are only some of the options that you can avail of when you decide to go for custom printing service. And to help you even further, here are a few tips on how to create effective custom prints:
1. Be different. When your print is different from other prints that are in the marketing space. Being different means that your prints will have a certain appeal. It will help you grab the attention of the people that you are targeting. It also helps in maintaining and even improving your product’s brand retention.
2. Be consistent in everything that you do. The design should imbibe the same image and style that your company or product wants to project. Not only that, the branding of your product must be the same with all the products that you intend to market. Also you need to check the logo and the design to ensure that your company image remain the same.
3. Be simple. Since there are many options that you can do when you make custom prints – you need to edit your design and limit the elements in your designs. Over designing you materials will only lead to a cluttered layout. When your layout is cluttered it will be a strain in the eye and your audience will be discouraged into reading your whole material. Be simple and straight to the point with the message that you are trying to bring out.
4. Focus on the image but also consider the text. The image is the driving force that helps in making your materials connects with your audience. However, your text should also be readable and legible. You should be able to use your text to emphasize the message that you want to push.
