RSS Feed
Minimalism in Business Cards Design
Some people make the most of their business cards by consuming both sides and all the remaining white spaces to insert information and design. While the resulting product may be a full-color feast for the eyes, striking may not always be good. A simple business cards design can create a statement, as well, without the risk of appearing flashy.
Minimalism does not mean the absence of creativity, nor does it translate to boring. The challenge here is to present your ideas with minimal details. It’s like making a strong statement with the use of only a few words.
Indeed, it goes by the saying ‘less is more’. It is a practice of using the least amount of elements such as colors and shapes.
If minimalism is your way of life, the treatment that you do on your business cards need not be any different.
White card, black texts
If you fancy the traditional white card with black texts, then you can get right on to listing the contents and having your business cards printed. However, if you feel that you would like to do more with it while still adhering to the fundamentals; you may explore your options in inks and card color.
Scaling the color spectrum will help you look for alternative colors, or maybe even inspire you to create two-tone texts involving complementing hues. But do avoid exceeding two colors.
Another option for inks is thermography, which gives dimensionality and a light sheen to the texts. This is made possible by resin powder heated on the surface of the letters. This process produces raised inks that are detectable by the fingertips. It’s a delicate accent to a minimal look.
As for the card color, it does not have to be the standard white card but do stick to a solid color. The more it goes with the text color, the better.
Background patterns
If you belong to a company and would like to include the logo, you may do so. But if you do not have one or choose not to put it, you can go for faint and small background patterns or a corner design.
Take caution in choosing the visuals you add there. The key to minimalism is subtlety. Blending the texts into a backdrop with symmetric figures can give your design a lift without going overboard. Remember to maintain a minimalistic sense of style.
Back side
It would be best to stick to the front panel of your business card. However, should you choose to utilize the back side, avoid sharp contrasts in designs with the one on the opposite side.
The beauty of minimalism in business cards is that, stripped down to the basics, your contact details become the highlight. The accents that you add there do not compete with the texts.
Minimalistic business cards design is not about reviving an old look and making it fashionable again. It’s about recognizing an elegant design and adding a touch of modern take to make it current yet still classic.
