RSS Feed
Why information marketing is essential for your business
I consider following important points for putting forward this issue:-
1. The information centers spend/invest huge funds on collection, processing and storage of information resources and these resources are put to very meager use which implies wastage of fund .for the promotion of the use of information resources, here is a need for marketing.
2. The needy has casual or almost nil need perception because of which he does not use and demand information, therefore information marketing is essential to facilitate need perception on the part of the needy and thereby create demand other words it is supply /marketing which creates demand.
3. As mentioned above information is new and a very essential product .it is almost identified as the fifth need of man raking after air water food and shelter ”Information may be considered to be the life blood of planning directing and controlling any enterprise “But still as it is freely and widely available in certain cases extent it can dispensed with. These factor play a key role in affecting the demand for information how ever, those who are conscious of information need their or need is very intensive .as a meter of fact every need I intensive one lack of realization of this aspect pts one to disadvantage and deprivation and thereby lo of fruits reaped by proper information use.
4. Marketing of information eliminates these lacunas and renders every information
needy.
5 The information providers confine themselves to their corner’s which is not good for the promotion of information use the have to come out o their corners and public
their publicize their product or resources to ensure optimum use of information.
6 As marketing create and increase demand for information, the image of the information centers and status of information providers would improve there for
for evaluation of the image and status of the organization ion ,s information center and profession ,marketing is essential.
