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Various Techniques of Search Engine Optimization
SEO techniques are effective procedures to
put a website on the first page of search engines such as Google, Yahoo, and
MSN for your targeted keywords. These techniques directly help in raising the
SERPs (search engine result positions) of the site, increase site traffic and
acquire relevant quality links.
If you want people to find your site via a search engine easily, the site will
require a high SERP. This means when users search on specific keywords or
phrases, they will find your site on the first page generated by the engine.
Having the site on the 10th page of search engine results will not
give you satisfactory traffic and you can potentially lose thousands of
customers and sales.
Let’s discuss the techniques that can help you towards achieving a high SERP
1. Domain & File Names
Select a domain name of your site that contains words from your main keyword
phrase/query. The domain name should also be easy to spell and easy to
remember. Ideally it should only contain alpha-numeric characters and no
hyphens for optimum results.
2. Easy to think Keywords:
Such keywords are to be used which are searched for in excess
on the net. Add keyword synonyms to your content. Make sure you use your
keywords from the page you are linking to.
3. Density of placing Keywords:
Keyword density is related to the number of times the keyword appears in the
text on a particular page. High keywords density is considered spamming by the
search engine and can get your site blacklisted. Your keywords should be toward
the top of your page and in either every paragraph or every second paragraph
depending on your paragraph length.
4. Misuse of SEO Techniques:
Misuse of search engine optimization techniques may get your
site blacklisted from a search engine. Some techniques that are considered spam
are cloaking, invisible text, tiny text, identical pages, doorway pages,
refresh tags, link farms, filling comment tags with keyword phrases only,
keyword phrases in the author tag, keyword density too high, mirror pages and
mirror sites etc. These are all termed as Black Hat SEO techniques. While these
techniques might work to give you a higher ranking for a short time, however in
the long run they will slow down your progress and can have detrimental and
very damaging consequences.
5. Construction of Titles and Description:
Each page should have a different title with two or three of your keyword
at the beginning. When search engine results are displayed the title is the
first thing people observe and therefore enough time should be spent on constructing
a fully optimized and well thought title. Your description should also have at
least two or three of your keywords at the beginning as so should your first
sentence on the page. There should be a different title, description and first
sentence on each page.
6. Authors Biography:
At the end of the page place an author biography or company name. This
technique will help you to improve the branding of your site and get good
rankings for your company name.
7. Website Design:
In what way the website is designed is also important. Text content should
balance the HTML text. The pages of the site should validate and be accessible
in all browsers and from anywhere.
8. Links on the Site:
There should always a navigation menu present on the site from where you
link to all the important pages of the site. The idea is not trying to optimize
the home page alone, but each and every page of the site. The secondary and
tertiary pages of the site will only be recognized and indexed by the search
engines if the spider can reach those pages. There should not a single broken
link on any page of the site especially the index/home page.
9. Links to the Site:
This involves ascertaining links that point to your site. The online world
is not much different as compared to offline world. The celebrities in the real
world are all famous and rich people i.e. have high SERPs. The reason they are
famous is because so many people are familiar with them and know about their
lives. The same principal applies to web-sties. The more the sites link to your
site, the higher it will rank on search engines. This is an ongoing task and
therefore a lot of effort should be spent in obtaining links from other sites.
In an ideal world you should have all the sites linking to yours and your site not
linking out at all. However this is not possible, but the idea should always be
kept in mind when trying to acquire links. Also the quality of incoming link
plays a big role in determining the overall benefit derived and its effect
towards increasing the SERPs. The better the quality the better the result and
so on so forth.
These are some of the techniques, which if used effectively can directly help
in increasing not only traffic, potential customers but also the rankings on
all search engines. In the end it’s not only about what you know but how you
act. Hard work, dedication and patience is always a recipe for success, whether
working online or offline.
