Making a Difference With Tradeshow Displays

Deciding to go to a tradeshow is a big investment for a company. You have to travel, bring your product and, most importantly, set up a tradeshow display to bring in your attention and (hopefully) business. A lot rests on how the tradeshow display looks. If it’s high quality, you will benefit; if it’s not, your business could be a bust. How do you put together a great tradeshow display? Read on:
What to Look For in Tradeshow Signs
There are specific guidelines your tradeshow show needs to meet to make it effective. For instance, you don’t want your message to be muddled, so your sign needs your company logo as well as basic information for customers. What products do you offer? How can you help them? When you choose a font, color palette or other design element go for color and clarity above all. Look for colors that emphasize what you want to make your presentation look classy. Nothing too bright or too outrageous is the way to go.
Avoid These Tradeshow Display Mistakes
Don’t go overboard while making a display. You want your company to make an impression, but not because of a loud and gaudy display. Newcomers will throw everything and the kitchen sink at the display with fluorescent colors and complex fonts. You want your tradeshow display to be understood easily by potential customers. You don’t want them left scratching their heads. Times Roman or Courier are the best fonts to select, because fonts with more swirls and details aren’t easily decipherable. You want people to concentrate on your message and not have to try hard to figure out what you’re saying.
A Tradeshow Display That Sticks
You will probably want to invest in a portable display, especially if you are attend many tradeshows during a year. To do this, make sure you have a display with information about the company that won’t change, including its name, logo, services and products. With consistent information, you won’t have to change much and the display will have a long shelf life, so get a return on the investment of creating the display.
Tradeshow displays are very effective for telling customers what they need to know about your products and services. If the display works well, you may have more than just their attention, you may have their business.

About the Author

This article is provided by ExpandASignUSA, based in Denver, Colorado (ExpandASignUSA.com). Expandasign is a supplier of high quality indoor and outdoor signage products designed to enhance a company’s brand. They are an industry leader in lightweight portable advertising displays. They specialize in products for tradeshow displays, advertising displays, point-of-sale promotions, and Denver event signs.