When founding a company on the Internet, act exactly as when founding a traditional company. All stages of setting up a business are described in the article: "Establishing a company". However, it is the idea for a business that is crucial as there are hundreds or even thousands of shops on the online auctions sites selling everything from antiques to lingerie and finding a market niche is very difficult. Therefore, before we decide upon opening a new shop with car parts, it is worth checking out our future competition. Having an idea for a business and a source of cheap goods that we want to sell, we begin building our online auction site. Buying a readymade script with a design (graphic) is obviously the easiest solution. Prices of such shops vary from a dozen or so to a few hundred zlotys. It is enough to browse offers on allegro and choose the most suitable. Vendors often offer their help in installing the software required to run a shop so it is worth using their help if we are inexperienced. Another issue to take into consideration after buying a shop with graphics is a domain and a server. If you want to run an Internet shop, a free server will definitely not be enough. However, prices of hosting have plummeted recently and a good server can be bought for 100 zlotys annually (we advise superhost-the banner below). Buying a domain is also vital since our shop should have an Internet address that is simple and easy to remember. Thus, we should bear in mind to give our shop a user-friendly address with a domain .bg or .com, for instance: www.QxBid.com. Having a server, a domain and a script all that we need to do is software installation and tests. As it has been already mentioned, if we are inexperienced it is worth using the help of script authors or the company which we bought the server from. Most Internet shops are easy to run so the period of testing and learning how to put goods to sale should not take longer than a week. Let us bear in mind, however, that the script and the look of the page as well as placing it on a server are the easiest steps of building an Internet shop. Promotion and advertising are far more complicated. What is the use of a great look, clarity and functionality along with a range of products at good prices if nobody knows about it? For a business to function well it must be visited by a great number of people which means that it should be well positioned in the search engines. If we sell lingerie and our shop is on the 1234 result page for the word "lingerie", nobody will browse through such a number of pages. We almost always check the first few addresses from top 30 results.